With new BSA research and strategic insights at play, it has never been more critical that we reach out to families in innovative ways. From the latest in digital and social media techniques to new recruitment campaign materials, you’ll learn how to market the Scouting experience to busy moms and families. Hear the latest in consumer research about what motivates a mom and her son to join. Learn how to make sure that every boy in your community has the opportunity to engage in the life-changing experiences only Scouting can provide. Discover ways to engage families through experiential marketing. Making connections … that “next connection” … is what it’s all about at NextConnect ’14.
Log on to www.scouting.org/nextconnect to learn more and to register for this year’s Marketing Summits:
- Dallas—Aug. 7–8
- Chicago—Aug. 11–12
At this year’s summits, you’ll learn about:
- The “Authenticity Gap” research study and consumer insight data
- “Go Time!” strategic marketing platform and new campaign materials
- The BSA’s new “Experience-Oriented Scouting” approach
- Busy moms and families as key target audiences
- Today’s changing family dynamics and decision-making processes
- New ways to help make “the ask” through experiential marketing
- Activating “influencer parents” through robust social media campaigns
Hear from industry experts such as:
Cooper Munroe
Co-founder of The Motherhood Inc.
Kelley Skoloda
Author, Too Busy to Shop
Partner/Director, Global Brand Marketing Practice, Ketchum
Steve Deitz
President/Creative Director
900lbs of Creative
There is no fee to attend NextConnect ’14, and complimentary meals will be provided during the conference. Attendees are responsible for travel and hotel costs.
NextConnect ’14 is open to all council staff and volunteers! To learn more about the conference, dates, locations, and speakers, and to register for this year’s Marketing Summits, visit: www.scouting.org/nextconnect.